Questions worth answering before you ask them.

It means the scope varies enough between clients that we won't put one fixed number on it in advance — usually because it depends on scale (number of markets, SKUs, or system size) that we need to understand first. Every other tier on the same page is a genuine fixed price: what you see is what you pay.

Net — every price on this site excludes statutory German VAT, which is added as a separate, clearly labelled line at checkout, calculated per your billing country (see "How is VAT calculated," below).

Tell us the scope through /contact/ or the "Request scope" button on the closest service page. We'll either point you to the package that actually fits or come back with a bespoke fixed price before any work begins.

Yes — add each package to your cart individually; the cart and checkout handle multiple one-off and recurring items together, with separate subtotals for each.

Not automatically — published prices are the price, for every client, which is the point of publishing them. If a specific multi-discipline programme changes our own delivery cost enough to matter, we'll say so in a bespoke quote, not apply an undocumented discount.

From the date your project's kickoff stage completes (see /process/) — not from the date you place the order, since kickoff is when we confirm the specifics your project actually needs.

Nothing breaks, but the project clock keeps running against your package's stated turnaround — a review response outside the agreed window can shift your delivery date by the same number of days.

Sometimes, depending on current studio capacity — ask when you request a scope or at kickoff. There's no standard "rush" surcharge published because availability, not price, is usually the real constraint.

Yes — we work in English and German with clients across the DACH region and internationally. VAT treatment differs by country (see below), but the process and packages are identical.

Your delivery date moves by the length of the delay — we don't silently absorb it into the existing timeline, and we don't apply a penalty for it either. We'll tell you the new date as soon as a delay is clear.

On final payment. Before that, work is shared under a limited review licence — standard practice, stated in full in the Terms.

It depends on the discipline — see each service page's "What you receive" section for the exact formats (e.g. native design files for identity work, a source repository for web builds, Figma files for product design). Nothing is delivered as export-only unless a package explicitly says so.

Yes, where that's the more sensible starting point — we confirm this at kickoff rather than defaulting to always starting fresh.

We ask for this on a case-by-case basis and only use it with your agreement — nothing is added to our site or portfolio without your sign-off, and our published concept work is always clearly self-initiated, never presented as a client project (see /work/).

See "What's your cancellation policy," below — cancellation and work-in-progress terms are covered there and in full at /legal/refund/.

Germany-based orders: 19% German VAT (USt.), added as a separate line. EU orders with a valid, format-checked VAT ID: 0%, reverse charge — the line reads "Steuerschuldnerschaft des Leistungsempfängers / Reverse charge." EU orders without a VAT ID: 19% German VAT. Orders billed outside the EU: not subject to German VAT (§3a UStG). A VAT ID you supply is checked manually against the EU VIES register before we issue your invoice, since a static order form can't verify it automatically.

You can cancel free of charge any time before kickoff begins. Once kickoff has started, our standard structure is a 50% deposit (invoiced at order confirmation, due before kickoff) and a 50% balance (invoiced on delivery). The deposit is non-refundable once kickoff work has started, since it covers the studio capacity reserved and the scoping work already done; any further work completed beyond kickoff is billed pro-rata against stages actually delivered. Full detail is at /legal/refund/.

Not for work already delivered against a milestone — you keep what's been paid for and delivered up to that point, at the review licence stage; final full-rights transfer still requires final payment for that stage. Work not yet started is not billed. See /legal/refund/ for the complete terms.

Consumers (not businesses) ordering from the EU have a statutory 14-day right of withdrawal under German law. Because most projects begin (kickoff) well within that window at the client's own request, placing an order and asking us to start counts as express consent to early performance — the full withdrawal mechanics, including what happens to fees already earned for work performed before a withdrawal, are set out at /legal/refund/. This right does not apply to business (B2B) orders under German law.

The retainer has a 3-month minimum term; after that, cancel any time with 30 days' notice. See /services/design-retainer/ and /legal/refund/ for full terms.