Glanzfeld
Motion & 3D
A wireless speaker launch needed a film, a looping product render for retail screens, and channel-correct cutdowns — all built from one visual system, not stitched together from disconnected stock motion.
The problem
Glanzfeld is a fictional consumer audio-electronics brand launching a new wireless speaker line. The launch needed a film, a looping product render for retail screens and social placements, and short-form cuts sized correctly per channel — all built from the same visual system as the product's identity, rather than commissioned as disconnected motion work that happened to feature the product.
Discipline demonstrated
Specimen panels: a format/codec specification sheet and a storyboard frame sequence standing in for additional photography.
01
Brand-consistent 3D rendering.
The product render built to the same colour, material and lighting language as the rest of Glanzfeld's identity, not a generic studio-lit hero shot.
Specimen panels: a format/codec specification sheet and a storyboard frame sequence standing in for additional photography.
02
Format and loop-length discipline.
Loop length, frame rate and codec decided per placement before production — retail screen, social feed and web hero each got the cut they actually needed.
Specimen panels: a format/codec specification sheet and a storyboard frame sequence standing in for additional photography.
03
Motion direction tied to a documented system.
Timing, easing and transitions treated as brand attributes with rules, the same way a type system has rules — not freehand animation.